Integrating cultural touchpoints in service design: Insights from culturally embedded marathons. Paper presented at the International Association of Societies of Design Research Congress 2025 (IASDR 2025)

Yijia Jiang; Kin Wai Michael Siu; Xia Bi; Keren Zhang; Wanchun Ye; Han Zhang

Integrating cultural touchpoints in service design: Insights from culturally embedded marathons. Paper presented at the International Association of Societies of Design Research Congress 2025 (IASDR 2025)

Yijia Jiang
, Kin Wai Michael Siu
, Xia Bi
, Keren Zhang
, Wanchun Ye
, Han Zhang

School of Design

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Published - 2 Dec 2025
Event	International Association of Societies of Design Research Congress 2025 (IASDR 2025) - Taipei, Taiwan Duration: 2 Dec 2025 → 4 Dec 2025

Conference

Conference	International Association of Societies of Design Research Congress 2025 (IASDR 2025)
Country/Territory	Taiwan
City	Taipei
Period	2/12/25 → 4/12/25

Cite this

Jiang, Y., Siu, K. W. M., Bi, X., Zhang, K., Ye, W., & Zhang, H. (2025). Integrating cultural touchpoints in service design: Insights from culturally embedded marathons. Paper presented at the International Association of Societies of Design Research Congress 2025 (IASDR 2025). Paper presented at International Association of Societies of Design Research Congress 2025 (IASDR 2025), Taipei, Taiwan.

Jiang, Yijia ; Siu, Kin Wai Michael ; Bi, Xia et al. / Integrating cultural touchpoints in service design: Insights from culturally embedded marathons. Paper presented at the International Association of Societies of Design Research Congress 2025 (IASDR 2025). Paper presented at International Association of Societies of Design Research Congress 2025 (IASDR 2025), Taipei, Taiwan.

@conference{997964b09a434d18ad24543bf18374c5,

title = "Integrating cultural touchpoints in service design: Insights from culturally embedded marathons. Paper presented at the International Association of Societies of Design Research Congress 2025 (IASDR 2025)",

author = "Yijia Jiang and Siu, \{Kin Wai Michael\} and Xia Bi and Keren Zhang and Wanchun Ye and Han Zhang",

year = "2025",

month = dec,

day = "2",

language = "English",

note = "International Association of Societies of Design Research Congress 2025 (IASDR 2025) ; Conference date: 02-12-2025 Through 04-12-2025",

}

Jiang, Y, Siu, KWM, Bi, X, Zhang, K, Ye, W & Zhang, H 2025, 'Integrating cultural touchpoints in service design: Insights from culturally embedded marathons. Paper presented at the International Association of Societies of Design Research Congress 2025 (IASDR 2025)', Paper presented at International Association of Societies of Design Research Congress 2025 (IASDR 2025), Taipei, Taiwan, 2/12/25 - 4/12/25.

Integrating cultural touchpoints in service design: Insights from culturally embedded marathons. Paper presented at the International Association of Societies of Design Research Congress 2025 (IASDR 2025). / Jiang, Yijia; Siu, Kin Wai Michael; Bi, Xia et al.
2025. Paper presented at International Association of Societies of Design Research Congress 2025 (IASDR 2025), Taipei, Taiwan.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

TY - CONF

T1 - Integrating cultural touchpoints in service design: Insights from culturally embedded marathons. Paper presented at the International Association of Societies of Design Research Congress 2025 (IASDR 2025)

AU - Jiang, Yijia

AU - Siu, Kin Wai Michael

AU - Bi, Xia

AU - Zhang, Keren

AU - Ye, Wanchun

AU - Zhang, Han

PY - 2025/12/2

Y1 - 2025/12/2

M3 - Conference presentation (not published in journal/proceeding/book)

T2 - International Association of Societies of Design Research Congress 2025 (IASDR 2025)

Y2 - 2 December 2025 through 4 December 2025

ER -

Jiang Y, Siu KWM, Bi X, Zhang K, Ye W, Zhang H. Integrating cultural touchpoints in service design: Insights from culturally embedded marathons. Paper presented at the International Association of Societies of Design Research Congress 2025 (IASDR 2025). 2025. Paper presented at International Association of Societies of Design Research Congress 2025 (IASDR 2025), Taipei, Taiwan.