Inspiration mechanism between social media influencers and consumers

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

Original language	English
Title of host publication	Global Marketing Conference
Pages	1181-1188
DOIs	https://doi.org/10.15444/GMC2020.09.01.02
Publication status	Published - Nov 2020

More information

@inproceedings{1e90ee142718444aa368ec2cd0768589,

title = "Inspiration mechanism between social media influencers and consumers",

author = "Ki, \{Chung-Wha (Chloe)\} and Sangsoo Park and Youn-Kyung Kim",

year = "2020",

month = nov,

doi = "10.15444/GMC2020.09.01.02",

language = "English",

pages = "1181--1188",

booktitle = "Global Marketing Conference",

}

TY - GEN

T1 - Inspiration mechanism between social media influencers and consumers

AU - Ki, Chung-Wha (Chloe)

AU - Park, Sangsoo

AU - Kim, Youn-Kyung

PY - 2020/11

Y1 - 2020/11

UR - https://db.koreascholar.com/article?code=401848

U2 - 10.15444/GMC2020.09.01.02

DO - 10.15444/GMC2020.09.01.02

M3 - Conference article published in proceeding or book

SP - 1181

EP - 1188

BT - Global Marketing Conference

ER -