Inspiration mechanism between social media influencers and consumers

Chung-Wha (Chloe) Ki, Sangsoo Park, Youn-Kyung Kim

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Original languageEnglish
Title of host publicationGlobal Marketing Conference
Publication statusPublished - 2020

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