Innovative mass customization in the fashion industry

H.T. Yeung, Tsan Ming Choi, C.H. Chiu

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic research


Mass customization (MC) is a popular strategy in the fashion industry. MCaims at satisfying individual customer’s needs with customized products and at acost near that of mass production. In this chapter, we first conduct acomprehensive literature review on MC in the fashion industry. We then propose ascheme to classify the MC practices as traditional and innovative. By exploringmany real world cases, we compare and develop insights on the applications ofdifferent kinds of MC in the fashion industry. Managerial recommendations aregenerated. We believe that this chapter can lay a good foundation for futurestudies on MC.
Original languageEnglish
Title of host publicationInnovative quick response programs in logistics and supply chain management
Number of pages32
ISBN (Print)3642043127, 9783642043123
Publication statusPublished - 2010

Publication series

NameInternational handbooks on information systems


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