Innovating an integrated approach to collaborative eLearning practices in higher education: the case study of a corporate communication e-platform

Despite considerable research in the higher education literature exploring the substantial values of eLearning and collaborative learning as distinct practices, few empirical studies have yet addressed the need for an integrated approach toward implementing eLearning and collaborative learning practices in a professional education development context. This paper documents a successful three-year project case entitled, Corpcommsynergy, which integrates eLearning and collaborative approaches in an e-platform implemented in undergraduate and postgraduate corporate communication courses at a Hong Kong university. The study employed both qualitative and quantitative content analysis methods to investigate how learners perceive this integrated approach and identified significant factors influencing their learning experience. Results suggested high feasibility and effectiveness of designing and implementing Corpcommsynergy and identified two significant factors: (1) design and facilitation of online courses; and (2) perception and participation of students affecting the effectiveness of collaborative eLearning.