Abstract
The purpose of this study was to identify information search behaviors of college student travelers by applying the concept of specialization. Dividing the college travelers into groups of high-, medium-, and low-leveled specialization, the research investigated the perceived value of information content and information sources, and identified the main information sources used to obtain information for their recent spring break trips. It was observed that the different specialization groups assigned different values to information content and sources. The differences in the choice of information channel also appear to be substantial. As a result, the findings of this study supported the idea that the specialization concept can be used as an alternative approach to segment travelers in a more comprehensive way, which combines past experience, prior knowledge, and involvement that are important to classify travelers.
| Original language | English |
|---|---|
| Pages (from-to) | 640-655 |
| Number of pages | 16 |
| Journal | Journal of Travel and Tourism Marketing |
| Volume | 26 |
| Issue number | 7 |
| DOIs | |
| Publication status | Published - 30 Nov 2009 |
| Externally published | Yes |
Keywords
- Information search behavior
- Specialization
- Spring break
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Marketing