Influencing stakeholders to reduce carbon footprints: Hotel managers’ perspective

Research output: Journal article publicationJournal articleAcademic researchpeer-review

11 Citations (Scopus)


Reducing the carbon footprint is an important strategy in addressing the greenhouse effect. Some businesses in the hotel industry have started to consider implementing programmes that involve their stakeholders so that they can reduce their carbon footprints together. However, little research into how hoteliers influence their key stakeholders has been conducted. The aim of this study is to identify who hotel managers consider to be their key stakeholders and what strategies they use to encourage the stakeholders to act co-operatively. These issues are examined by taking a qualitative research approach, in which data were collected from 22 hotel executives through in-depth interviews. The findings reveal the stakeholders identified by the executives are hotel owners, employees, customers, hotels/hotel owners’ associations, governments, consultants, investors, suppliers, environmental NGOs and the wider community. The different influencing strategies used with these stakeholders are discussed.

Original languageEnglish
Article number102807
JournalInternational Journal of Hospitality Management
Publication statusPublished - Apr 2021


  • Carbon footprint
  • Hotels
  • Influencing strategies
  • Managers
  • Qualitative research

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management


Dive into the research topics of 'Influencing stakeholders to reduce carbon footprints: Hotel managers’ perspective'. Together they form a unique fingerprint.

Cite this