Influences of persona self on luxury brand attachment in the Metaverse context

Keyphrases

• Metaverse 100%
• Luxury Brand Attachment 100%
• Self-congruity 60%
• Luxury Brands 50%
• Congruence Effect 20%
• Purchase Intention 20%
• Luxury Brand Management 20%
• Post-pandemic 20%
• South Korea 10%
• Brand Strategy 10%
• Design Methodology 10%
• Brand Evaluation 10%
• Self-supporting 10%
• Brand Marketing 10%
• Gucci 10%
• Brand Intention 10%
• Roblox 10%
• Zepeto 10%
• Attitude toward Luxury Brands 10%

Social Sciences

• Luxuries 100%
• Metaverse 62%
• Congruence 50%
• Brand Management 12%
• Post-Pandemic 12%
• Brand Strategy 6%
• South Korea 6%