Inducible or Not-A Telltale from Two Movies

By content analyzing two movies, Crocodile Dundee (1986) and Australia (2008), this paper empirically examined some arguments found in the extant literature that are related to film-induced tourism. Crocodile Dundee usually received the accolade of inducing tourism, while Australia was copromoted by Tourism Australia to help revive the dwindling tourist arrivals. This paper does not suggest which movie induces more tourism to Australia. Rather, through comparison and identification of differences, it tries to explore the factors that might be associated with tourism-inducible film. After decomposing two films into individual temporal segments, 583 shots of Crocodile Dundee and 2,604 shots from Australia were extracted and analyzed respectively. The findings indicate that Crocodile Dundee had relatively more landscape scenes and longer duration per shot by including less cuts (visual information) than Australia. Suggestions for future research in this area and marketing potential are also briefly examined.