Inbound Travelers' Selection Criteria for Hotel Spas in Hong Kong

Deniz Kucukusta Seyidir, Wai Ling Pang, Sherry Chui

Research output: Journal article publicationJournal articleAcademic researchpeer-review

31 Citations (Scopus)


With a growing number of travelers enjoying spa experiences, it is vital that hotels understand their preferences. As Hong Kong has a high visitor inflow and is in the preliminary stages of hotel spa development, an examination of the selection criteria used by inbound travelers when choosing hotel spas should provide Hong Kong hoteliers with the information needed to further develop and refine their facilities. This study examines the selection criteria that inbound travelers use to gain insight into how demographic factors and travel characteristics affect their spa-related decisions. A measuring instrument was developed based on in-depth interviews of spa industry professionals and secondary data. The results reveal that relaxation, pampering, and beautification were the main reasons that people visited hotel spas; with the three most important major selection dimensions being therapists, price, and product and treatment types. Of the 28 selection criteria studied, professional skills, product and service knowledge, sense of privacy, range of facilities, and product branding were the most important attributes. The implications of these findings and directions for future research are discussed here.
Original languageEnglish
Pages (from-to)557-576
Number of pages20
JournalJournal of Travel and Tourism Marketing
Issue number6
Publication statusPublished - 1 Aug 2013


  • Hong Kong
  • Hotel spas
  • selection criteria

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing


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