In-store shopping experience enhancement: Designing a physical object-recognition interactive renderer

Jianze Li, Jun Liu, Stephen Jia Wang

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Abstract

Following the rapid spread of online-shopping services on both internet and smart devices, the traditional way of promoting and trading in physical retail stores has been challenged. To increase sales, retailers have spent an enormous amount of resources to maintain the attractions of ‘traditional’ physical store in a digital shopping behaviour dominated world. Unfortunately, the outcome leaves much to be desired. This study discusses the need of such hybrid-shopping style through an integrated process of customer investigation, observation and user testing. This paper using footwear shopping as a case study. The authors proposed an inventive installation to re-strengthen the inter-connections among customers, products and retailers using physical object recognition and 3D projection mapping technologies. This interactive installation allows customers to personalize their preferences through manipulating the physical products with Augmented Reality (AR) rendering effects. Furthermore, this system also provides an alternative solution to reform the product-promotion and production progress. This design can be applied to the promotion of many other kind of products.

Original languageEnglish
Title of host publicationInteractivity, Game Creation, Design, Learning, and Innovation - 6th International Conference, ArtsIT 2017, and 2nd International Conference, DLI 2017, Proceedings
EditorsEva Brooks, Anthony L. Brooks, Nikolas Vidakis
PublisherSpringer-Verlag
Pages105-115
Number of pages11
ISBN (Print)9783319769073
DOIs
Publication statusPublished - 2018
Externally publishedYes
Event6th EAI International Conference on Interactivity and Game Creation, ArtsIT 2017 and the 2nd International Conference on Design, Learning and Innovation, DLI 2017 - Heraklion, Greece
Duration: 30 Oct 201731 Oct 2017

Publication series

NameLecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, LNICST
Volume229
ISSN (Print)1867-8211

Conference

Conference6th EAI International Conference on Interactivity and Game Creation, ArtsIT 2017 and the 2nd International Conference on Design, Learning and Innovation, DLI 2017
CountryGreece
CityHeraklion
Period30/10/1731/10/17

Keywords

  • Experience design
  • Innovative design
  • Interaction design
  • Physical component recognition
  • Projection mapping
  • Shopping behaviour
  • Tangible interactivity

ASJC Scopus subject areas

  • Computer Networks and Communications

Cite this