| Original language | English |
|---|---|
| Title of host publication | Tourism Marketing in East and Southeast Asia |
| Editors | Dimitrios Stylidis, Seongseop (Sam) Kim, Jungkeun Kim |
| Publisher | CABI |
| Chapter | 1 |
| Pages | 1-21 |
| ISBN (Electronic) | 978-1-80062-216-6 |
| ISBN (Print) | 978-1-80062-214-2 |
| DOIs | |
| Publication status | Published - 19 Dec 2022 |
Implications of Culture for Tourism Marketing in East and Southeast Asia
Erdogan Koc (Corresponding Author), Yuk Yim Cheung
Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review