Implications of Culture for Tourism Marketing in East and Southeast Asia

Erdogan Koc (Corresponding Author), Yuk Yim Cheung

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

Original languageEnglish
Title of host publicationTourism Marketing in East and Southeast Asia
EditorsDimitrios Stylidis, Seongseop (Sam) Kim, Jungkeun Kim
PublisherCABI
Chapter1
Pages1-21
ISBN (Electronic)978-1-80062-216-6
ISBN (Print)978-1-80062-214-2
DOIs
Publication statusPublished - 19 Dec 2022

Cite this