Impacts of expected and experienced processing fluency on consumer judgement

Yuwei Jiang, J. Hong

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original languageEnglish
Publication statusPublished - 2013
EventEuropean Association for Consumer Research (EACR). Conference -
Duration: 1 Jan 2013 → …

Conference

ConferenceEuropean Association for Consumer Research (EACR). Conference
Period1/01/13 → …

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