Impacts of Covid-19 on Preferences for Airbnb and Car-Sharing Services and Marketing Implications

Jungkeun Kim, Seongseop Kim, Marilyn Giroux, Jooyoung Park, Sheau Fen Yap, Jae Eun Kim, Frank Badu-Baiden

Research output: Journal article publicationJournal articleAcademic researchpeer-review

1 Citation (Scopus)


The COVID-19 pandemic has devastated the ecosystem of tourism businesses. This study aimed to assess the effect of the pandemic on consumers’ intentions to choose sharing economy products and services. A series of five experimental designs was conducted using online panel data. Consumers were found to be less likely to choose sharing economy products under pandemic conditions. During the pandemic, cleanliness is considered more important than location when people choose Airbnb accommodation. The results of this study contribute to a better understanding of the underlying psychological mechanisms that are driving consumers’ decisions in the current environment of market uncertainty and offer evidence of the effects of the global health crisis on people’s decisions to use sharing economy products in the tourism industry.

Original languageEnglish
Pages (from-to)511-525
Number of pages15
JournalTourism Analysis
Issue number4
Early online dateJun 2023
Publication statusPublished - 27 Nov 2023


  • Cleanness
  • Communication
  • COVID-19
  • Risk
  • Sharing economy

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management


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