Impact of the COVID-19 pandemic on travel behavior: A case study of domestic inbound travelers in Jeju, Korea

Mengyao Ren, Sangwon Park, Yang Xu, Xiao Huang, Lei Zou, Man Sing Wong, Sun Young Koh

Research output: Journal article publicationJournal articleAcademic researchpeer-review

7 Citations (Scopus)

Abstract

This study analyzes a large-scale navigation dataset that captures travel activities of domestic inbound visitors in Jeju, Korea in the first nine months of 2020. A collection of regression models are introduced to quantify the dynamic effects of local and national COVID-19 indicators on their travel behavior. Results suggest that behavior of inbound travelers was jointly affected by pandemic severity locally and remotely. The daily number of new cases in Jeju has a greater impact on reducing travel activities than the national-level daily new cases of COVID-19. The impacts of the pandemic did not diminish over time but produced heterogeneous effects on travels with different trip purposes. Our findings reveal the persistence of COVID-19's effects on travel behavior and the variability in travelers' responses across tourism activities with different levels of perceived health risks. The implications for crisis management and recovery strategies are also discussed.

Original languageEnglish
Article number104533
JournalTourism Management
Volume92
DOIs
Publication statusPublished - Oct 2022

Keywords

  • Behavior change
  • COVID-19
  • Google trends
  • Pandemic
  • Risk perception
  • Tourism activity
  • Tourist behavior
  • Travel behavior

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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