Impact of online gamers’ personality traits on interdependence, network convergence, and continuance intention: Perspective of social exchange theory

Han Chung Huang, Edwin Tai Chiu Cheng, Wei Fan Huang, Ching I. Teng

Research output: Journal article publicationJournal articleAcademic researchpeer-review

47 Citations (Scopus)

Abstract

Interdependence and network convergence among users characterize strong online social networks and fuel continuance intention. However, little is known about what personality traits are related to interdependence and network convergence. This study answers this question by utilizing social exchange theory to develop the hypotheses. We survey 2212 online gamers and analyse the data with structural equation modelling. We find that extraversion and openness are positively related to interdependence and network convergence, while conscientiousness is negatively related to interdependence and network convergence. Moreover, agreeableness is positively related to interdependence, while neuroticism is negatively related to interdependence. Finally, both interdependence and network convergence are positively related to continuance intention. This study is the first to examine how personality traits are related to interdependence and network convergence, which fuel continuance intention of online gamers.

Original languageEnglish
Pages (from-to)232-242
Number of pages11
JournalInternational Journal of Information Management
Volume38
Issue number1
DOIs
Publication statusPublished - 1 Feb 2018

Keywords

  • Online game
  • Personality
  • Social exchange theory
  • Structural equation modelling
  • Survey

ASJC Scopus subject areas

  • Information Systems
  • Computer Networks and Communications
  • Library and Information Sciences

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