Abstract
Interdependence and network convergence among users characterize strong online social networks and fuel continuance intention. However, little is known about what personality traits are related to interdependence and network convergence. This study answers this question by utilizing social exchange theory to develop the hypotheses. We survey 2212 online gamers and analyse the data with structural equation modelling. We find that extraversion and openness are positively related to interdependence and network convergence, while conscientiousness is negatively related to interdependence and network convergence. Moreover, agreeableness is positively related to interdependence, while neuroticism is negatively related to interdependence. Finally, both interdependence and network convergence are positively related to continuance intention. This study is the first to examine how personality traits are related to interdependence and network convergence, which fuel continuance intention of online gamers.
| Original language | English |
|---|---|
| Pages (from-to) | 232-242 |
| Number of pages | 11 |
| Journal | International Journal of Information Management |
| Volume | 38 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 1 Feb 2018 |
Keywords
- Online game
- Personality
- Social exchange theory
- Structural equation modelling
- Survey
ASJC Scopus subject areas
- Information Systems
- Computer Networks and Communications
- Library and Information Sciences