TY - JOUR
T1 - Impact of online gamers' conscientiousness on team function engagement and loyalty
AU - Liao, Gen Yih
AU - Cheng, T. C.E.
AU - Shiau, Wen Lung
AU - Teng, Ching I.
N1 - Funding Information:
We thank Prof. Jonathon Cummings, Prof. James Thong, and the participants of PACIS 2018 for their helpful comments on the initial version of our paper. We thank the Editor and anonymous referees for their valuable comments on early versions of our submitted paper. This work was supported by the Ministry of Science and Technology, Taiwan ( MOST 103-2410-H-182-011-MY3 ). Cheng was also supported in part by The Hong Kong Polytechnic University under the Fung Yiu King - Wing Hang Bank Endowed Professorship in Business Administration.
Publisher Copyright:
© 2020 Elsevier B.V.
Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
PY - 2020
Y1 - 2020
N2 - Online game research has explained the sources of gamer loyalty, but has not discussed the role of gaming team competition, i.e., who would engage in gaming team functions and what gaming team functions would foster members' loyalty. A lack of answers to these member-retaining questions keeps game providers in the dark about making game design decisions to retain gaming team members, threatening their survival. To address the questions, we conduct this study on online games that are typical in the gaming team context. We create a new typology of gaming team functions comprising two dimensions: (1) defensive vs. offensive and (2) agile vs. structured, and examine how the six conscientiousness facets lead online gamers to engage in gaming team functions, fostering online gamer loyalty. We analyze 703 responses from gamers of the popular online game (League of Legends). Interestingly, half of the facets motivate gamers' decisions to engage in defensive functions, while the other half motivate them to engage in offensive functions. Moreover, not all gaming team functions fuel loyalty. Pragmatically, our findings provide insights for game system providers to make decisions on game design to sustain members' loyalty. Academically, our study extends online game research to understand who engage in what gaming team functions and how to build gamer loyalty.
AB - Online game research has explained the sources of gamer loyalty, but has not discussed the role of gaming team competition, i.e., who would engage in gaming team functions and what gaming team functions would foster members' loyalty. A lack of answers to these member-retaining questions keeps game providers in the dark about making game design decisions to retain gaming team members, threatening their survival. To address the questions, we conduct this study on online games that are typical in the gaming team context. We create a new typology of gaming team functions comprising two dimensions: (1) defensive vs. offensive and (2) agile vs. structured, and examine how the six conscientiousness facets lead online gamers to engage in gaming team functions, fostering online gamer loyalty. We analyze 703 responses from gamers of the popular online game (League of Legends). Interestingly, half of the facets motivate gamers' decisions to engage in defensive functions, while the other half motivate them to engage in offensive functions. Moreover, not all gaming team functions fuel loyalty. Pragmatically, our findings provide insights for game system providers to make decisions on game design to sustain members' loyalty. Academically, our study extends online game research to understand who engage in what gaming team functions and how to build gamer loyalty.
KW - Conscientiousness
KW - Loyalty
KW - Online game
KW - Structural equation modelling
KW - Survey
UR - http://www.scopus.com/inward/record.url?scp=85097663308&partnerID=8YFLogxK
U2 - 10.1016/j.dss.2020.113468
DO - 10.1016/j.dss.2020.113468
M3 - Journal article
AN - SCOPUS:85097663308
SN - 0167-9236
JO - Decision Support Systems
JF - Decision Support Systems
M1 - 113468
ER -