Abstract
Growing competitiveness in the marketplace pushes hoteliers to fully take advantage of their websites as a marketing tool. This study proposed that a trusting relationship with customers could be developed by investing in hotel website development. A research model that incorporates hotel website quality, eTrust, and online booking intentions was put forward. The software AMOS 20.0 was adopted to analyze the proposed inter-variable relationships. Statistical results demonstrated that hotel website quality is a strong predictor of eTrust which then also mediates the relationship between website quality and consumers' online booking intentions. Implications were offered for practitioners based on the results.
Original language | English |
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Pages (from-to) | 108-115 |
Number of pages | 8 |
Journal | International Journal of Hospitality Management |
Volume | 47 |
DOIs | |
Publication status | Published - 1 May 2015 |
Keywords
- ETrust
- Hotel website quality
- Mediation effect
- Online booking intentions
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Strategy and Management