Image assessment for a destination with limited comparative advantages

Cathy Hui-chun Hsu; Kara Wolfe; Soo K. Kang

doi:10.1016/S0261-5177(03)00062-1

Image assessment for a destination with limited comparative advantages

Cathy Hui-chun Hsu, Kara Wolfe, Soo K. Kang

Research output: Journal article publication › Journal article › Academic research › peer-review

113 Citations (Scopus)

Abstract

The purposes of this study were to identify the tourist image of a US state with limited comparative advantages and to suggest using the knowledge of the existing image to develop its competitive advantages. Telephone interviews were conducted with 417 individuals in 12 US states. Both the structured and unstructured queries showed that the state had a fuzzy image among respondents. Visitors and non-visitors held different images. Residents of nearby and far away states also had different perceptions. Practical applications of the findings in developing competitive advantages were suggested.

Original language	English
Pages (from-to)	121-126
Number of pages	6
Journal	Tourism Management
Volume	25
Issue number	1
DOIs	https://doi.org/10.1016/S0261-5177(03)00062-1
Publication status	Published - 1 Jan 2004

Keywords

Comparative advantage
Competitive advantage
Destination image
Kansas

ASJC Scopus subject areas

Development
Transportation
Tourism, Leisure and Hospitality Management
Strategy and Management

More information

10.1016/S0261-5177(03)00062-1

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Image assessment for a destination with limited comparative advantages

Abstract

Keywords

ASJC Scopus subject areas

More information

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