Image assessment for a destination with limited comparative advantages

Cathy Hui-chun Hsu, Kara Wolfe, Soo K. Kang

Research output: Journal article publicationJournal articleAcademic researchpeer-review

109 Citations (Scopus)


The purposes of this study were to identify the tourist image of a US state with limited comparative advantages and to suggest using the knowledge of the existing image to develop its competitive advantages. Telephone interviews were conducted with 417 individuals in 12 US states. Both the structured and unstructured queries showed that the state had a fuzzy image among respondents. Visitors and non-visitors held different images. Residents of nearby and far away states also had different perceptions. Practical applications of the findings in developing competitive advantages were suggested.
Original languageEnglish
Pages (from-to)121-126
Number of pages6
JournalTourism Management
Issue number1
Publication statusPublished - 1 Jan 2004


  • Comparative advantage
  • Competitive advantage
  • Destination image
  • Kansas

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management


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