Identifying product opportunity based on interactivity

Seungwoo Maeng, Daeeop Kim, Sang Su Lee, Kun Pyo Lee

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

1 Citation (Scopus)


In the process of developing innovative product concepts, user's needs and technology has been generally regarded as a major driver of innovation [2,9]. And although interaction, being the contact point of the actual user and products or services, has a very high significance, they have been overlooked because they were considered to be dependent factors of products and technologies. The reason for this was because interactions were hard to manipulate and also because they weren't tangible [3]. Being aware of these limitations, there are ongoing researches and studies on the properties of interactivity found in interaction between UX and products [4]. Importance of interactivity and the possibility of interactivity being a driving factor of a new product development attracted attention in this study. Also, a method for extracting functional needs and new product domain was developed based on interactivity, and the effectiveness of this method was checked by using in the process of designing an organic user interface concept.

Original languageEnglish
Title of host publicationHCI International 2011 - Posters' Extended Abstracts - International Conference, HCI International 2011, Proceedings
Number of pages5
EditionPART 1
Publication statusPublished - 21 Jul 2011
Externally publishedYes
Event14th International Conference on Human-Computer Interaction, HCI International 2011 - Orlando, FL, United States
Duration: 9 Jul 201114 Jul 2011

Publication series

NameCommunications in Computer and Information Science
NumberPART 1
Volume173 CCIS
ISSN (Print)1865-0929


Conference14th International Conference on Human-Computer Interaction, HCI International 2011
Country/TerritoryUnited States
CityOrlando, FL


  • Design Method
  • Interactivity
  • Product Concept Development

ASJC Scopus subject areas

  • General Computer Science
  • General Mathematics


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