TY - GEN
T1 - Identifying product opportunity based on interactivity
AU - Maeng, Seungwoo
AU - Kim, Daeeop
AU - Lee, Sang Su
AU - Lee, Kun Pyo
PY - 2011/7/21
Y1 - 2011/7/21
N2 - In the process of developing innovative product concepts, user's needs and technology has been generally regarded as a major driver of innovation [2,9]. And although interaction, being the contact point of the actual user and products or services, has a very high significance, they have been overlooked because they were considered to be dependent factors of products and technologies. The reason for this was because interactions were hard to manipulate and also because they weren't tangible [3]. Being aware of these limitations, there are ongoing researches and studies on the properties of interactivity found in interaction between UX and products [4]. Importance of interactivity and the possibility of interactivity being a driving factor of a new product development attracted attention in this study. Also, a method for extracting functional needs and new product domain was developed based on interactivity, and the effectiveness of this method was checked by using in the process of designing an organic user interface concept.
AB - In the process of developing innovative product concepts, user's needs and technology has been generally regarded as a major driver of innovation [2,9]. And although interaction, being the contact point of the actual user and products or services, has a very high significance, they have been overlooked because they were considered to be dependent factors of products and technologies. The reason for this was because interactions were hard to manipulate and also because they weren't tangible [3]. Being aware of these limitations, there are ongoing researches and studies on the properties of interactivity found in interaction between UX and products [4]. Importance of interactivity and the possibility of interactivity being a driving factor of a new product development attracted attention in this study. Also, a method for extracting functional needs and new product domain was developed based on interactivity, and the effectiveness of this method was checked by using in the process of designing an organic user interface concept.
KW - Design Method
KW - Interactivity
KW - Product Concept Development
UR - http://www.scopus.com/inward/record.url?scp=79960432174&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-22098-2_14
DO - 10.1007/978-3-642-22098-2_14
M3 - Conference article published in proceeding or book
AN - SCOPUS:79960432174
SN - 9783642220975
T3 - Communications in Computer and Information Science
SP - 67
EP - 71
BT - HCI International 2011 - Posters' Extended Abstracts - International Conference, HCI International 2011, Proceedings
T2 - 14th International Conference on Human-Computer Interaction, HCI International 2011
Y2 - 9 July 2011 through 14 July 2011
ER -