Skip to main navigation Skip to search Skip to main content

Identifying creative metaphor in video ads.

  • Xie Pan
  • , Dennis Zhiming Tay

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

Original languageEnglish
Title of host publicationApproaches to specialized genres
PublisherRoutledge
ISBN (Print)9780367147723
Publication statusPublished - Dec 2020

Cite this