Identifying creative metaphor in video ads.

Xie Pan, Dennis Zhiming Tay

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

Original languageEnglish
Title of host publicationApproaches to specialized genres
PublisherRoutledge
ISBN (Print)9780367147723
Publication statusPublished - Dec 2020

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