Identifying and exploiting potentially lucrative niche markets: The case of planned impulse travellers in Hong Kong

Siu Wa Eric Chan, Simon Wong

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

Original languageEnglish
Title of host publicationTourism SMES, Service Quality and Destination Competitiveness
PublisherCABI Publishing
Pages295-311
Number of pages17
ISBN (Print)9780851990118
Publication statusPublished - 9 Jun 2005

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Environmental Science(all)
  • Social Sciences(all)

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