Identifying and exploiting potentially lucrative niche markets: The case of planned impulse travellers in Hong Kong

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review

1 Citation (Scopus)

Original language	English
Title of host publication	Tourism SMES, Service Quality and Destination Competitiveness
Publisher	CABI Publishing
Pages	295-311
Number of pages	17
ISBN (Print)	9780851990118
Publication status	Published - 9 Jun 2005

ASJC Scopus subject areas

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title = "Identifying and exploiting potentially lucrative niche markets: The case of planned impulse travellers in Hong Kong",

author = "Chan, {Siu Wa Eric} and Simon Wong",

year = "2005",

month = jun,

day = "9",

language = "English",

isbn = "9780851990118",

pages = "295--311",

booktitle = "Tourism SMES, Service Quality and Destination Competitiveness",

publisher = "CABI Publishing",

}

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review

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M3 - Chapter in an edited book (as author)

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BT - Tourism SMES, Service Quality and Destination Competitiveness

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