Identification of key attributes of social media influencers: An exploratory study

Chung-Wha (Chloe) Ki, Leslie Cuevas, Sze Man Chong, Heejin Lim

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

Original language	English
Title of host publication	International Textile and Apparel Association Annual Conference
Publication status	Published - 2021

Cite this

TY - GEN

T1 - Identification of key attributes of social media influencers: An exploratory study

AU - Ki, Chung-Wha (Chloe)

AU - Cuevas, Leslie

AU - Chong, Sze Man

AU - Lim, Heejin

PY - 2021

Y1 - 2021

UR - https://www.iastatedigitalpress.com/itaa/article/id/8402/

M3 - Conference article published in proceeding or book

BT - International Textile and Apparel Association Annual Conference

ER -