Identification of key attributes of social media influencers: An exploratory study

Chung-Wha (Chloe) Ki, Leslie Cuevas, Sze Man Chong, Heejin Lim

    Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

    Original languageEnglish
    Title of host publicationInternational Textile and Apparel Association Annual Conference
    Publication statusPublished - 2021

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