Identification of Key Attributes of Social Media Influencers: An Exploratory Study

Chung Wha Ki, Leslie M. Cuevas, Heejin Lim

    Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

    Abstract

    Chung-Wha Chloe, K. I., Cuevas, L. M., & Lim, H. (2019, December). Identification of Key Attributes of Social Media Influencers: An Exploratory Study. In International Textile and Apparel Association Annual Conference Proceedings (Vol. 76, No. 1). Iowa State University Digital Press.
    Original languageEnglish
    Title of host publicationInternational Textile and Apparel Association
    Pages1-3
    Volume76
    DOIs
    Publication statusPublished - Dec 2019

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