Identification of Key Attributes of Social Media Influencers: An Exploratory Study

Chung Wha Ki, Leslie M. Cuevas, Heejin Lim

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Abstract

Chung-Wha Chloe, K. I., Cuevas, L. M., & Lim, H. (2019, December). Identification of Key Attributes of Social Media Influencers: An Exploratory Study. In International Textile and Apparel Association Annual Conference Proceedings (Vol. 76, No. 1). Iowa State University Digital Press.
Original languageEnglish
Title of host publicationInternational Textile and Apparel Association
DOIs
Publication statusPublished - Dec 2019

Cite this