Ideal image in process: Online tourist photography and impression management

Iris Sheungting Lo, Robert Douglas McKercher

Research output: Journal article publicationJournal articleAcademic researchpeer-review

162 Citations (Scopus)


This paper discusses the role of impression management in the production of online tourist photography and how it works along with other underlying dimensions that shape photographic decisions at various stages of image selection. The paper illustrates that the selection of photographs is so intimately linked to impression management that it even extends to the decision of whether to bring a camera along on a trip in the first place. Tourists are constantly caught in the dilemma of who to satisfy during the selection process. This study suggests that social media and photography facilitate social comparison, thus the tourist gaze is being redefined even more rapidly nowadays.
Original languageEnglish
Pages (from-to)104-116
Number of pages13
JournalAnnals of Tourism Research
Publication statusPublished - 1 May 2015


  • Impression management
  • Online sharing
  • Performance
  • Social media
  • Tourist gaze
  • Tourist photography

ASJC Scopus subject areas

  • Development
  • Tourism, Leisure and Hospitality Management


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