Websites are now generally considered the most effective and efficient marketing channel. With more customers buying products online, creating a commercially successful websites is any web master's main goal. Website evaluation can help web designers identify websites' weaknesses and limitations. However, that process can break down because individual preferences are different. Existing website evaluations can produce neutral scores when two groups hold extreme opinion, meaning that the final score does not faithfully represent any group of respondents. In order to correct for this shortcoming, this paper introduces an instrument that incorporates human personality to measure website usability and aesthetics.
|Name||Lecture Notes in Electrical Engineering|
|Conference||2011 International Conference on Future Wireless Networks and Information Systems, ICFWI 2011|
|Period||30/11/11 → 1/12/11|
- web design
- Industrial and Manufacturing Engineering