Human factors in website usability measurement

Rosanna Leung, Chun Hung Roberts Law

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

4 Citations (Scopus)

Abstract

Websites are now generally considered the most effective and efficient marketing channel. With more customers buying products online, creating a commercially successful websites is any web master's main goal. Website evaluation can help web designers identify websites' weaknesses and limitations. However, that process can break down because individual preferences are different. Existing website evaluations can produce neutral scores when two groups hold extreme opinion, meaning that the final score does not faithfully represent any group of respondents. In order to correct for this shortcoming, this paper introduces an instrument that incorporates human personality to measure website usability and aesthetics.
Original languageEnglish
Title of host publicationFuture Wireless Networks and Information Systems
Pages501-507
Number of pages7
EditionVOL. 1
DOIs
Publication statusPublished - 20 Feb 2012
Event2011 International Conference on Future Wireless Networks and Information Systems, ICFWI 2011 - Macao, China
Duration: 30 Nov 20111 Dec 2011

Publication series

NameLecture Notes in Electrical Engineering
NumberVOL. 1
Volume143 LNEE
ISSN (Print)1876-1100
ISSN (Electronic)1876-1119

Conference

Conference2011 International Conference on Future Wireless Networks and Information Systems, ICFWI 2011
CountryChina
CityMacao
Period30/11/111/12/11

Keywords

  • aesthetics
  • Personality
  • usability
  • web design
  • website

ASJC Scopus subject areas

  • Industrial and Manufacturing Engineering

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