How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure

Shuang Zhou (Corresponding Author), Marta Blazquez, Helen McCormick, Liz Barnes

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Original languageEnglish
JournalJournal of Business Research
Issue number134
DOIs
Publication statusPublished - 2021

Keywords

  • Social media influencers
  • Influencer marketing
  • Narrative strategy
  • Sponsorship disclosure
  • Cultural barriers
  • Commercial content

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