How review emotional content influences consumer response toward online reviews: Roles of review length and reviewer expertise

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original languageEnglish
Publication statusPublished - 2018
Event16th APacCHRIE Conference - Guangzhou, China
Duration: 31 May 2018 → 2 Jun 2018

Conference

Conference16th APacCHRIE Conference
Country/TerritoryChina
CityGuangzhou
Period31/05/18 → 2/06/18

Cite this