How review emotional content influences consumer response toward online reviews: Roles of review length and reviewer expertise

Hongbo Liu, Hengyun Li

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusPublished - 2018
Event16th APacCHRIE Conference - Guangzhou, China
Duration: 31 May 20182 Jun 2018

Conference

Conference16th APacCHRIE Conference
Country/TerritoryChina
CityGuangzhou
Period31/05/182/06/18

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