How port aesthetics affect destination image, tourist satisfaction and tourist loyalty?

Chin Shan Lu, Hsiang Kai Weng, Shiou Yu Chen, Chi Wai Chiu, Hiu Yan Ma, Ka Wai Mak, Ting Chi Yeung

Research output: Journal article publicationJournal articleAcademic researchpeer-review

1 Citation (Scopus)

Abstract

Purpose: This study aims to examine the linkages between port aesthetics, destination image, tourist satisfaction and tourist loyalty in Hong Kong. Design/methodology/approach: To achieve this objective, the authors surveyed 247 tourists in Hong Kong. Using factor analysis and structural equation model (SEM) to identify the constructs of port aesthetics and analyze its relationship with destination image, tourist satisfaction and tourist loyalty. Findings: Five-port aesthetics constructs were identified, namely, leisure and culture, design and cognition, atmosphere, recreational facilities and memory. The results of SEM revealed the following: port aesthetics positively influenced destination image; destination image positively influenced tourist satisfaction; and tourist satisfaction had a positive influence on tourist loyalty. This research also found that the indirect effect of port aesthetics on tourist loyalty via destination image and tourist satisfaction. Originality/value: While the environmental qualities of a port could potentially affect destination image, tourist satisfaction and loyalty, this study developed and validated a measurement instrument of perceived port aesthetics from a tourist’s perspective. Specifically, this research proposed a structural model to explain the relationships between port aesthetics, destination image, tourist satisfaction and loyalty.

Original languageEnglish
Pages (from-to)211-228
Number of pages18
JournalMaritime Business Review
Volume5
Issue number2
DOIs
Publication statusPublished - 15 Apr 2020

Keywords

  • Destination image
  • Port aesthetics
  • Tourist loyalty
  • Tourist satisfaction

ASJC Scopus subject areas

  • Business and International Management
  • Transportation
  • Strategy and Management
  • Management of Technology and Innovation

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