How Opinion Leaders Persuade Consumers: Fashion Opinion Leaders’ Narrative Strategies for Creating eWOM on Chinese Social Media

Shuang Zhou; Helen McCormick; Marta Blazquez Cano; Liz Barnes

How Opinion Leaders Persuade Consumers: Fashion Opinion Leaders’ Narrative Strategies for Creating eWOM on Chinese Social Media

Shuang Zhou, Helen McCormick, Marta Blazquez Cano, Liz Barnes

Institute of Textiles and Clothing

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

Original language	English
Title of host publication	Proceedings of The International Foundation of Fashion Technology Institute (IFFTI) 2018 conference: Fashion Futures
Publication status	Published - 2018

Cite this

@inproceedings{f520737132d94b8b8f2b817ae02e3642,

title = "How Opinion Leaders Persuade Consumers: Fashion Opinion Leaders{\textquoteright} Narrative Strategies for Creating eWOM on Chinese Social Media",

author = "Shuang Zhou and Helen McCormick and {Blazquez Cano}, Marta and Liz Barnes",

year = "2018",

language = "English",

booktitle = "Proceedings of The International Foundation of Fashion Technology Institute (IFFTI) 2018 conference: Fashion Futures",

}

How Opinion Leaders Persuade Consumers: Fashion Opinion Leaders’ Narrative Strategies for Creating eWOM on Chinese Social Media. / Zhou, Shuang; McCormick, Helen; Blazquez Cano, Marta; Barnes, Liz.

Proceedings of The International Foundation of Fashion Technology Institute (IFFTI) 2018 conference: Fashion Futures. 2018.

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

TY - GEN

T1 - How Opinion Leaders Persuade Consumers: Fashion Opinion Leaders’ Narrative Strategies for Creating eWOM on Chinese Social Media

AU - Zhou, Shuang

AU - McCormick, Helen

AU - Blazquez Cano, Marta

AU - Barnes, Liz

PY - 2018

Y1 - 2018

M3 - Conference article published in proceeding or book

BT - Proceedings of The International Foundation of Fashion Technology Institute (IFFTI) 2018 conference: Fashion Futures

ER -