Original language | English |
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Title of host publication | Proceedings of The International Foundation of Fashion Technology Institute (IFFTI) 2018 conference: Fashion Futures |
Publication status | Published - 2018 |
How Opinion Leaders Persuade Consumers: Fashion Opinion Leaders’ Narrative Strategies for Creating eWOM on Chinese Social Media
Shuang Zhou, Helen McCormick, Marta Blazquez Cano, Liz Barnes
Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review