How Luxury Fashion Brands Use NFTs in Metaverse Games to Influence Consumer Purchase Intention of Physical Products

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

Original language	English
Title of host publication	Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions
Publication status	Published - 2023

Cite this

@inproceedings{160f90349aac4d188714eb3731267820,

title = "How Luxury Fashion Brands Use NFTs in Metaverse Games to Influence Consumer Purchase Intention of Physical Products",

author = "Zhai, \{Qing Yang\} and Amy Zhou and Yee, \{Rachel Wai Yee\}",

year = "2023",

language = "English",

booktitle = "Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions",

}

How Luxury Fashion Brands Use NFTs in Metaverse Games to Influence Consumer Purchase Intention of Physical Products. / Zhai, Qing Yang (Corresponding Author); Zhou, Amy; Yee, Rachel Wai Yee.
Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. 2023.

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

TY - GEN

T1 - How Luxury Fashion Brands Use NFTs in Metaverse Games to Influence Consumer Purchase Intention of Physical Products

AU - Zhai, Qing Yang

AU - Zhou, Amy

AU - Yee, Rachel Wai Yee

PY - 2023

Y1 - 2023

M3 - Conference article published in proceeding or book

BT - Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions

ER -