Original language | English |
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Title of host publication | Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions |
Publication status | Published - 2023 |
How Luxury Fashion Brands Use NFTs in Metaverse Games to Influence Consumer Purchase Intention of Physical Products
Qing Yang Zhai (Corresponding Author), Amy Zhou, Rachel Wai Yee Yee
Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review