How immersive retailing affects consumers’ urge to buy: Impacts of self-imagery, positive emotion, and self-relevance

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

Original language	English
Title of host publication	Marketing & Management Transformation in the Challenging Digital Environment
Publication status	Published - 21 Jul 2023
Event	2023 Global Marketing Conference - Lotte Hotel Seoul & Yonsei University, Seoul, Korea, Republic of Duration: 20 Jul 2023 → 23 Jul 2023

Conference	2023 Global Marketing Conference
Abbreviated title	GMC2023
Country/Territory	Korea, Republic of
City	Seoul
Period	20/07/23 → 23/07/23

Cite this

@inproceedings{12b4d9db51a0447fafd235c76c81d5b4,

title = "How immersive retailing affects consumers{\textquoteright} urge to buy: Impacts of self-imagery, positive emotion, and self-relevance",

author = "Juyeun Jang and Kim, \{Do Yuon\}",

year = "2023",

month = jul,

day = "21",

language = "English",

booktitle = "Marketing \& Management Transformation in the Challenging Digital Environment",

note = "2023 Global Marketing Conference, GMC2023 ; Conference date: 20-07-2023 Through 23-07-2023",

}

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

TY - GEN

T1 - How immersive retailing affects consumers’ urge to buy: Impacts of self-imagery, positive emotion, and self-relevance

AU - Jang, Juyeun

AU - Kim, Do Yuon

PY - 2023/7/21

Y1 - 2023/7/21

M3 - Conference article published in proceeding or book

BT - Marketing & Management Transformation in the Challenging Digital Environment

T2 - 2023 Global Marketing Conference

Y2 - 20 July 2023 through 23 July 2023

ER -