How IKEA turned a crisis into an opportunity

Sing Bik Cindy Ngai, Jesper Falkheimer

Research output: Journal article publicationJournal articleAcademic researchpeer-review

7 Citations (Scopus)


In 2013–2014, the IKEA cuddle toy Lufsig was connoted as a symbol of the Chief Executive (CE) of Hong Kong, prompting stakeholders to make negative associations with the corporation. Our study examines how IKEA mediated communication on traditional media and social media to turn this crisis into an opportunity. This study informs corporate communicators and researchers about the integrated utilization of crisis response strategies in a sophisticated crisis situation.
Original languageEnglish
Pages (from-to)246-248
Number of pages3
JournalPublic Relations Review
Issue number1
Publication statusPublished - 1 Mar 2017


  • Crisis response strategy
  • Hong Kong
  • IKEA
  • Political crisis
  • Social media
  • Traditional media

ASJC Scopus subject areas

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing


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