How IKEA turned a crisis into an opportunity

Sing Bik Cindy Ngai; Jesper Falkheimer

doi:10.1016/j.pubrev.2016.12.003

How IKEA turned a crisis into an opportunity

Sing Bik Cindy Ngai, Jesper Falkheimer

Research output: Journal article publication › Journal article › Academic research › peer-review

10 Citations (Scopus)

Abstract

In 2013–2014, the IKEA cuddle toy Lufsig was connoted as a symbol of the Chief Executive (CE) of Hong Kong, prompting stakeholders to make negative associations with the corporation. Our study examines how IKEA mediated communication on traditional media and social media to turn this crisis into an opportunity. This study informs corporate communicators and researchers about the integrated utilization of crisis response strategies in a sophisticated crisis situation.

Original language	English
Pages (from-to)	246-248
Number of pages	3
Journal	Public Relations Review
Volume	43
Issue number	1
DOIs	https://doi.org/10.1016/j.pubrev.2016.12.003
Publication status	Published - 1 Mar 2017

Keywords

Crisis response strategy
Hong Kong
IKEA
Political crisis
Social media
Traditional media

ASJC Scopus subject areas

Communication
Organizational Behavior and Human Resource Management
Marketing

More information

10.1016/j.pubrev.2016.12.003

http://hdl.handle.net/10397/67331

Cite this

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KW - Social media

KW - Traditional media

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How IKEA turned a crisis into an opportunity

Abstract

Keywords

ASJC Scopus subject areas

More information

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