How gamification affects eco-friendly hotel purchase intention: a new model based on the stimulus-organism-response (s-o-r) framework

Jiarui Chang, Dan Wang

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Original languageEnglish
Title of host publicationHow gamification affects eco-friendly hotel purchase intention: a new model based on the stimulus-organism-response (s-o-r) framework
Publication statusNot published / presented only - 13 Jun 2022

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