How friendly destination websites are for mobiles? A study of destination marketing organizations in the Asia Pacific region

Daniel Leung, Astrid Dickinger

Research output: Journal article publicationJournal articleAcademic researchpeer-review


The core objectives of this exploratory study are (1) to examine the friendliness of destination websites for mobiles and (2) to profile the features available in different versions of mobile destination websites. Through employing the device emulator testing approach to analyze websites of top destinations in the Asia Pacific region, this study finds that destination marketing organizations in the Asia Pacific region have been optimizing their official websites for mobiles over the past few years. A responsive web design approach is predominantly used by the analyzed destination, and more features are founded to be available in “fully mobile-friendly websites.”.

Original languageEnglish
Pages (from-to)1126-1140
Number of pages15
JournalAsia Pacific Journal of Tourism Research
Issue number12
Publication statusPublished - 2 Dec 2019


  • destination management organizations
  • destination websites
  • Mobile
  • mobile websites
  • responsive web design

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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