How does family influence the travel constraints of solo travelers? Construct specification and scale development

Rongcan Yang, Vincent Wing Sun Tung

Research output: Journal article publicationJournal articleAcademic researchpeer-review

21 Citations (Scopus)

Abstract

Attracting the solo travel market is increasingly important for destination marketing organizations. Despite the wealth of literature on travel motivations of solo travelers, a related domain of research that deserves more attention are the travel constraints that could hinder solo traveling. More specifically, although solo travelers may wish to embark on a journey alone, they must nevertheless address a number of constraints that oftentimes stem from their family’s concerns for them as family represents a critical influencer that could impact their travel decision. Yet, research measuring the influence of family remains under-studied. In order to address this gap, this study connects knowledge on travel constraints with literature on family dynamics to develop a valid and reliable measurement scale for assessing family pressures on solo travelers. Destination marketers can apply this scale to evaluate the effectiveness of their marketing strategies at easing the concerns of solo travelers as a result of family pressures.
Original languageEnglish
Pages (from-to)507-516
Number of pages10
JournalJournal of Travel and Tourism Marketing
Volume35
Issue number4
DOIs
Publication statusPublished - 4 May 2018

Keywords

  • Confucianism
  • family
  • scale development
  • solo travel
  • Travel constraints

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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