Abstract
Young Chinese tourists form an increasingly important market and they tend to travel in small friendship or family groups. This study examines how young Chinese friendship groups (aged between 18 and 35 years) make travel decisions. Using the observation approach, this study observes the group travel decision-making process of 10 small groups. Issues such as activity, cost, travel timing, transportation, climate, safety, and distance, were found to determine destination choice. The role and function of verbal and non-verbal behaviors in influencing group decision-making were also investigated. This study contributes to both general group interaction literature and tourism literature.
| Original language | English |
|---|---|
| Pages (from-to) | 772-785 |
| Number of pages | 14 |
| Journal | Journal of Travel and Tourism Marketing |
| Volume | 35 |
| Issue number | 6 |
| DOIs | |
| Publication status | Published - 24 Jul 2018 |
| Externally published | Yes |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 13 Climate Action
Keywords
- friendship group
- Group travel decision-making
- interaction process analysis
- observation
- young Chinese tourists
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Marketing
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