How do green attributes elicit pro-environmental behaviors in guests? The case of green hotels in Vietnam

Ho Le Thu Trang, Jin Soo Lee, Heesup Han

Research output: Journal article publicationJournal articleAcademic researchpeer-review

82 Citations (Scopus)


This study aims to identify green-hotel attributes and determinants that contribute to guests’ intention generation for visiting a green hotel and practicing pro-environmental actions during their hotel stay. The study’s results find five dimensions (Customer benefit, Energy efficiency, Water efficiency, Recycling policy and Green characteristic) that underlie 24 green-hotel attributes. Out of the five dimensions, Customer benefit, Energy efficiency, and Green characteristic are found to positively affect pro-environmental value and attitude that in turn enhance intention to practice environmentally friendly actions and visit a green hotel, while pro-environmental value does not trigger pro-environmental attitude. Theoretical and managerial implications are discussed.

Original languageEnglish
Pages (from-to)14-28
Number of pages15
JournalJournal of Travel and Tourism Marketing
Issue number1
Publication statusPublished - 2 Jan 2019


  • attitude
  • Green-hotel attributes
  • intention to practice eco-friendly actions
  • intention to visit a green hotel
  • perceived value

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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