How do green attributes elicit pro-environmental behaviors in guests? The case of green hotels in Vietnam

Ho Le Thu Trang; Jin Soo Lee; Heesup Han

doi:10.1080/10548408.2018.1486782

How do green attributes elicit pro-environmental behaviors in guests? The case of green hotels in Vietnam

Ho Le Thu Trang, Jin Soo Lee, Heesup Han

Research output: Journal article publication › Journal article › Academic research › peer-review

127 Citations (Scopus)

Abstract

This study aims to identify green-hotel attributes and determinants that contribute to guests’ intention generation for visiting a green hotel and practicing pro-environmental actions during their hotel stay. The study’s results find five dimensions (Customer benefit, Energy efficiency, Water efficiency, Recycling policy and Green characteristic) that underlie 24 green-hotel attributes. Out of the five dimensions, Customer benefit, Energy efficiency, and Green characteristic are found to positively affect pro-environmental value and attitude that in turn enhance intention to practice environmentally friendly actions and visit a green hotel, while pro-environmental value does not trigger pro-environmental attitude. Theoretical and managerial implications are discussed.

Original language	English
Pages (from-to)	14-28
Number of pages	15
Journal	Journal of Travel and Tourism Marketing
Volume	36
Issue number	1
DOIs	https://doi.org/10.1080/10548408.2018.1486782
Publication status	Published - 2 Jan 2019

Keywords

attitude
Green-hotel attributes
intention to practice eco-friendly actions
intention to visit a green hotel
perceived value

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management
Marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

More information

10.1080/10548408.2018.1486782

Cite this

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How do green attributes elicit pro-environmental behaviors in guests? The case of green hotels in Vietnam

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

More information

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