Abstract
This study aims to identify green-hotel attributes and determinants that contribute to guests’ intention generation for visiting a green hotel and practicing pro-environmental actions during their hotel stay. The study’s results find five dimensions (Customer benefit, Energy efficiency, Water efficiency, Recycling policy and Green characteristic) that underlie 24 green-hotel attributes. Out of the five dimensions, Customer benefit, Energy efficiency, and Green characteristic are found to positively affect pro-environmental value and attitude that in turn enhance intention to practice environmentally friendly actions and visit a green hotel, while pro-environmental value does not trigger pro-environmental attitude. Theoretical and managerial implications are discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 14-28 |
| Number of pages | 15 |
| Journal | Journal of Travel and Tourism Marketing |
| Volume | 36 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2 Jan 2019 |
Keywords
- attitude
- Green-hotel attributes
- intention to practice eco-friendly actions
- intention to visit a green hotel
- perceived value
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Marketing