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How do consumers’ attitudinal ambivalence of trust and distrust toward social media influencers interplay and influence their imitation intention?

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Original languageEnglish
Title of host publicationInternational Textile and Apparel Association Annual Conference
Volume78
Publication statusPublished - 4 Nov 2021
Event2021ITAA Virtual Conference - Virtual
Duration: 3 Nov 20216 Nov 2022

Conference

Conference2021ITAA Virtual Conference
Period3/11/216/11/22

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