How do consumers’ attitudinal ambivalence of trust and distrust toward social media influencers interplay and influence their imitation intention?

Chung-Wha (Chloe) Ki, Tsz-Ching Chow, Bingwen Chen, Chunsheng Li

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Original languageEnglish
Title of host publicationInternational Textile and Apparel Association Annual Conference
Publication statusPublished - 4 Nov 2021
Event2021ITAA Virtual Conference - Virtual
Duration: 3 Nov 20216 Nov 2022


Conference2021ITAA Virtual Conference

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