How do consumers’ attitudinal ambivalence of trust and distrust toward social media influencers interplay and influence their imitation intention?

Chung-Wha (Chloe) Ki; Tsz-Ching Chow; Bingwen Chen; Chunsheng Li

How do consumers’ attitudinal ambivalence of trust and distrust toward social media influencers interplay and influence their imitation intention?

Chung-Wha (Chloe) Ki, Tsz-Ching Chow, Bingwen Chen, Chunsheng Li

Department of Computing

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

Original language	English
Title of host publication	International Textile and Apparel Association Annual Conference
Volume	78
Publication status	Published - 4 Nov 2021
Event	2021ITAA Virtual Conference - Virtual Duration: 3 Nov 2021 → 6 Nov 2022

Conference

Conference	2021ITAA Virtual Conference
Period	3/11/21 → 6/11/22

ITAA 2021 Paper of Distinction Award
Ki, C. W. (Recipient), Nov 2021
Prize: Honorary award › Honorary award (research)

Cite this

@inproceedings{5d6761fbe65d42cdbc5f1fa5d4bdf63c,

title = "How do consumers{\textquoteright} attitudinal ambivalence of trust and distrust toward social media influencers interplay and influence their imitation intention?",

author = "Ki, {Chung-Wha (Chloe)} and Tsz-Ching Chow and Bingwen Chen and Chunsheng Li",

year = "2021",

month = nov,

day = "4",

language = "English",

volume = "78",

booktitle = "International Textile and Apparel Association Annual Conference",

note = "2021ITAA Virtual Conference ; Conference date: 03-11-2021 Through 06-11-2022",

}

How do consumers’ attitudinal ambivalence of trust and distrust toward social media influencers interplay and influence their imitation intention? / Ki, Chung-Wha (Chloe); Chow, Tsz-Ching; Chen, Bingwen et al.
International Textile and Apparel Association Annual Conference. Vol. 78 2021.

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review