How different are first-time attendees from repeat attendees in convention evaluation?

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29 Citations (Scopus)

Abstract

This study aimed to identify any distinction between first-time and repeat convention attendees based on their perspectives of convention quality dimensions, multidimensional value, and behavioral intentions. The findings showed that accessibility and extra convention opportunities were not found to affect multidimensional value from first-timers and repeaters. First-timers valued professional education the most, followed by social networking and site environment in evaluating multidimensional value. Repeaters relied on social networking more than on education in assessing value. Site environment positively contributed to multidimensional value for first-timers but not for repeaters. Multidimensional value affected behavioral intentions more positively for repeaters than for first-timers. These findings will enable convention organizers to better understand the distinctions between the two groups and thus gain insight into how to attract first-timers and turn them into repeaters.
Original languageEnglish
Pages (from-to)544-553
Number of pages10
JournalInternational Journal of Hospitality Management
Volume31
Issue number2
DOIs
Publication statusPublished - 1 Jun 2012

Keywords

  • Behavioral intentions
  • Convention quality
  • First-time attendees
  • Multidimensional value
  • Repeat attendees

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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