How can fuel cell vehicles bring a bright future for this dragon? Answer by multi-criteria decision making analysis

Long Zhang, Jing Yu, Jingzheng Ren, Linmao Ma, Weishi Zhang, Hanwei Liang

Research output: Journal article publicationJournal articleAcademic researchpeer-review

16 Citations (Scopus)


As the largest automobile market of the world, China is also one of the potential FCVs market. However, a series of factors and barriers influence the willingness of China's customers to accept FCVs. By using Fishbone Diagram, field survey and workshop discussions, this paper proposes a group of factors that may affect customers' preferences on FCVs. Furthermore, Fuzzy AHP and Pareto Analysis are employed to prioritize these factors, and identify the critical ones. The results indicate that fuel availability, vehicle performance, and economic costs are the most important dimensions in affecting customers' attitude towards FCVs. More specifically, vehicle reliability and safety, purchasing cost, industry development, vehicle model and space contribute the most significance in customers' purchase decision. According to the results, some policy implications are proposed from the prospective of improving and demonstrating vehicle performance, government leading facility construction and operation, and costs reductions.
Original languageEnglish
Pages (from-to)17183-17192
Number of pages10
JournalInternational Journal of Hydrogen Energy
Issue number39
Publication statusPublished - 19 Oct 2016
Externally publishedYes


  • Fishbone diagram
  • Fuel cell vehicles
  • Fuzzy AHP
  • Influencing factors
  • Pareto analysis

ASJC Scopus subject areas

  • Renewable Energy, Sustainability and the Environment
  • Fuel Technology
  • Condensed Matter Physics
  • Energy Engineering and Power Technology

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