TY - JOUR
T1 - How Airbnb Titles Influence Guests’ Decision Making
T2 - Linguistic and Spatial Analysis Approach
AU - Yang, Yun
AU - Kim, Sung in
AU - Kim, Jaewook
AU - Koh, Yoon
N1 - Publisher Copyright:
© 2022 Taylor & Francis Group, LLC.
PY - 2022
Y1 - 2022
N2 - Drawing on selective attention theory and language expectancy theory, and using a mixed method of text analysis and spatial analysis, this study examined the impacts of listing titles and locations on the financial performance of Airbnb properties. Guests’ preferred words and expected informative cues about property, location, and environment in Airbnb titles were first captured by a qualitative study. The results of the second study, which controlled for the spatial dependency based on the Hotspot analysis and geographically weighted regression for 14,938 property-level data in Phuket and Bangkok in Thailand, revealed that the linguistic styles and characteristics affecting the properties’ financial performance were significantly different between the two cities. For hosts in hot spots, affective and perceptive linguistic styles on the titles are recommended, while function-oriented information and photos should be highlighted for the cold spot areas.
AB - Drawing on selective attention theory and language expectancy theory, and using a mixed method of text analysis and spatial analysis, this study examined the impacts of listing titles and locations on the financial performance of Airbnb properties. Guests’ preferred words and expected informative cues about property, location, and environment in Airbnb titles were first captured by a qualitative study. The results of the second study, which controlled for the spatial dependency based on the Hotspot analysis and geographically weighted regression for 14,938 property-level data in Phuket and Bangkok in Thailand, revealed that the linguistic styles and characteristics affecting the properties’ financial performance were significantly different between the two cities. For hosts in hot spots, affective and perceptive linguistic styles on the titles are recommended, while function-oriented information and photos should be highlighted for the cold spot areas.
KW - Airbnb
KW - financial performance
KW - language expectancy
KW - spatial analysis
KW - text analysis
UR - http://www.scopus.com/inward/record.url?scp=85136464750&partnerID=8YFLogxK
U2 - 10.1080/15256480.2022.2114973
DO - 10.1080/15256480.2022.2114973
M3 - Journal article
AN - SCOPUS:85136464750
SN - 1525-6480
JO - International Journal of Hospitality and Tourism Administration
JF - International Journal of Hospitality and Tourism Administration
ER -