Hotels’ corporate social responsibility practices, organizational culture, firm reputation, and performance

María Rosario González-Rodríguez, Rosario Carmen Martín-Samper, Mehmet Ali Köseoglu, Fevzi Okumus

Research output: Journal article publicationJournal articleAcademic researchpeer-review

23 Citations (Scopus)

Abstract

Corporate social responsibility (CSR) practices are considered one of the key success factors influencing firm performance. However, how CSR practices should be integrated into an organization’s business practices has not been investigated empirically. The present research proposes an integrated model incorporating the interrelationships among CSR practices, organizational culture, and corporate reputation to improve firm performance in the hotel industry. The proposed model is developed using stakeholder theory and the perceptions of the general managers. According to the study’s results, organizational culture influences different dimensions of CSR. The results further indicate that hotels using CSR practices related to employees and customers strengthen their reputation. Through improved reputation, CSR practices positively influence firm performance. Furthermore, hotel managers perceive that CSR activities in the local community and related to the environment do not significantly affect a hotel’s reputation. Theoretical and practical implications are provided, and the limitations of the study and future lines of research are discussed.

Original languageEnglish
Pages (from-to)398-419
Number of pages22
JournalJournal of Sustainable Tourism
Volume27
Issue number3
DOIs
Publication statusPublished - 4 Mar 2019

Keywords

  • Corporate social responsibility
  • organizational culture
  • performance
  • reputation

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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