Hotel website performance evaluation: A fuzzy analytic hierarchy process approach

Crystal Ip; Shanshan Qi; Rosanna Leung; Chun Hung Roberts Law

doi:10.1109/ICEE.2010.617

Hotel website performance evaluation: A fuzzy analytic hierarchy process approach

Crystal Ip, Shanshan Qi, Rosanna Leung, Chun Hung Roberts Law

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

1 Citation (Scopus)

Abstract

Previous studies on hotel website performance have relied on frequency counting, content analysis or user behavioral approaches [1]. These studies cannot accurately calculate hotel website performance in terms of user assessments of dimension/attribute weighting and performance ratings. The aim of this research is to develop a scientific model that integrates a set of website evaluation dimensions for evaluating websites performance. Unlike previous studies, this research proposes a novel framework for evaluating website performance by using Fuzzy Analytic Hierarchy Process (Fuzzy AHP). Since human judgments are often uncertain and vague, using fuzzy set theory instead of exact numbers could integrate a decision maker's uncertainty. This proposed method could rectify this limitation and provide a more accurate overall evaluation result.

Original language	English
Title of host publication	Proceedings of the International Conference on E-Business and E-Government, ICEE 2010
Pages	2443-2446
Number of pages	4
DOIs	https://doi.org/10.1109/ICEE.2010.617
Publication status	Published - 7 Dec 2010
Event	1st International Conference on E-Business and E-Government, ICEE 2010 - Guangzhou, China Duration: 7 May 2010 → 9 May 2010

Conference

Conference	1st International Conference on E-Business and E-Government, ICEE 2010
Country/Territory	China
City	Guangzhou
Period	7/05/10 → 9/05/10

Keywords

Fuzzy AHP
Hotel website evaluation

ASJC Scopus subject areas

Business and International Management
Computer Science Applications
Law

More information

10.1109/ICEE.2010.617

Cite this

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title = "Hotel website performance evaluation: A fuzzy analytic hierarchy process approach",

abstract = "Previous studies on hotel website performance have relied on frequency counting, content analysis or user behavioral approaches [1]. These studies cannot accurately calculate hotel website performance in terms of user assessments of dimension/attribute weighting and performance ratings. The aim of this research is to develop a scientific model that integrates a set of website evaluation dimensions for evaluating websites performance. Unlike previous studies, this research proposes a novel framework for evaluating website performance by using Fuzzy Analytic Hierarchy Process (Fuzzy AHP). Since human judgments are often uncertain and vague, using fuzzy set theory instead of exact numbers could integrate a decision maker's uncertainty. This proposed method could rectify this limitation and provide a more accurate overall evaluation result.",

keywords = "Fuzzy AHP, Hotel website evaluation",

author = "Crystal Ip and Shanshan Qi and Rosanna Leung and Law, {Chun Hung Roberts}",

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doi = "10.1109/ICEE.2010.617",

language = "English",

isbn = "9780769539973",

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note = "1st International Conference on E-Business and E-Government, ICEE 2010 ; Conference date: 07-05-2010 Through 09-05-2010",

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Ip, C, Qi, S, Leung, R & Law, CHR 2010, Hotel website performance evaluation: A fuzzy analytic hierarchy process approach. in Proceedings of the International Conference on E-Business and E-Government, ICEE 2010., 5592652, pp. 2443-2446, 1st International Conference on E-Business and E-Government, ICEE 2010, Guangzhou, China, 7/05/10. https://doi.org/10.1109/ICEE.2010.617

Hotel website performance evaluation: A fuzzy analytic hierarchy process approach. / Ip, Crystal; Qi, Shanshan; Leung, Rosanna et al.
Proceedings of the International Conference on E-Business and E-Government, ICEE 2010. 2010. p. 2443-2446 5592652.

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

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N2 - Previous studies on hotel website performance have relied on frequency counting, content analysis or user behavioral approaches [1]. These studies cannot accurately calculate hotel website performance in terms of user assessments of dimension/attribute weighting and performance ratings. The aim of this research is to develop a scientific model that integrates a set of website evaluation dimensions for evaluating websites performance. Unlike previous studies, this research proposes a novel framework for evaluating website performance by using Fuzzy Analytic Hierarchy Process (Fuzzy AHP). Since human judgments are often uncertain and vague, using fuzzy set theory instead of exact numbers could integrate a decision maker's uncertainty. This proposed method could rectify this limitation and provide a more accurate overall evaluation result.

AB - Previous studies on hotel website performance have relied on frequency counting, content analysis or user behavioral approaches [1]. These studies cannot accurately calculate hotel website performance in terms of user assessments of dimension/attribute weighting and performance ratings. The aim of this research is to develop a scientific model that integrates a set of website evaluation dimensions for evaluating websites performance. Unlike previous studies, this research proposes a novel framework for evaluating website performance by using Fuzzy Analytic Hierarchy Process (Fuzzy AHP). Since human judgments are often uncertain and vague, using fuzzy set theory instead of exact numbers could integrate a decision maker's uncertainty. This proposed method could rectify this limitation and provide a more accurate overall evaluation result.

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Hotel website performance evaluation: A fuzzy analytic hierarchy process approach

Abstract

Conference

Keywords

ASJC Scopus subject areas

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