Hotel website performance evaluation: A fuzzy analytic hierarchy process approach

Crystal Ip, Shanshan Qi, Rosanna Leung, Chun Hung Roberts Law

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

1 Citation (Scopus)


Previous studies on hotel website performance have relied on frequency counting, content analysis or user behavioral approaches [1]. These studies cannot accurately calculate hotel website performance in terms of user assessments of dimension/attribute weighting and performance ratings. The aim of this research is to develop a scientific model that integrates a set of website evaluation dimensions for evaluating websites performance. Unlike previous studies, this research proposes a novel framework for evaluating website performance by using Fuzzy Analytic Hierarchy Process (Fuzzy AHP). Since human judgments are often uncertain and vague, using fuzzy set theory instead of exact numbers could integrate a decision maker's uncertainty. This proposed method could rectify this limitation and provide a more accurate overall evaluation result.
Original languageEnglish
Title of host publicationProceedings of the International Conference on E-Business and E-Government, ICEE 2010
Number of pages4
Publication statusPublished - 7 Dec 2010
Event1st International Conference on E-Business and E-Government, ICEE 2010 - Guangzhou, China
Duration: 7 May 20109 May 2010


Conference1st International Conference on E-Business and E-Government, ICEE 2010


  • Fuzzy AHP
  • Hotel website evaluation

ASJC Scopus subject areas

  • Business and International Management
  • Computer Science Applications
  • Law

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