Hotel website optimization : the case of Hong Kong

A. Chan, Chun Hung Roberts Law

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic research

Abstract

At present, there are many ways which visitors can obtain hotel information from the Internet. In particular, search engines are widely used in online information retrieval. When using search engines to search for information, users usually do not have enough prior knowledge about the domain or URLs for specific hotels. In spite of the growing importance of using search engines for online information search, the existing tourism and hospitality literature has a limited amount, if any, of published articles that examined the optimization of hotel websites. This paper reports on a study that attempted to find the appearance of hotel websites on popular search engines with English and Chinese interface by simple queries searching techniques. Empirical evidence did not show the superiority of any special hotel class. Suggestions and future research possibilities are also offered at the end of this paper.
Original languageEnglish
Title of host publicationInformation and communication technologies in tourism 2006 : proceedings of the international conference in Lausanne, Switzerland, 2006
PublisherSpringer
Pages60-73
Number of pages14
ISBN (Print)321130987X, 9783211309872
DOIs
Publication statusPublished - 2006
EventInternational Conference on Information and Communication Technologies in Tourism -
Duration: 1 Jan 2006 → …

Publication series

NameSpringer computer science

Conference

ConferenceInternational Conference on Information and Communication Technologies in Tourism
Period1/01/06 → …

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