Hotel information exposure in cyberspace : the case of Hong Kong

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic research

Abstract

Search engines are an everyday tool for Internet surfing. They are also a critical factor that affects e-business performance. This study compares the quantity of hotel web pages and pages indexed by search engines. Values of index ratio indicated that international chain hotels were not well indexed by domestic search engines. Furthermore, the web servers of local chain and independent hotels of Hong Kong contain a large amount of outdated or unlinked materials. Though how search engine index pages cannot be controlled, hotel managers could control what should be indexed. Web masters were recommended to relocate these materials to independent folders and use robots exclusion protocol to restrict the access of web crawlers and robots.
Original languageEnglish
Title of host publicationInformation and communication technologies in tourism 2012 : proceedings of the International Conference in Helsingborg, Sweden, January 25-27, 2012
PublisherSpringerWienNewYork
Pages132-142
Number of pages11
ISBN (Electronic)3709111420, 9783709111420
ISBN (Print)9783709111413
DOIs
Publication statusPublished - 2012
EventInternational Conference on Information and Communication Technologies in Tourism -
Duration: 1 Jan 2012 → …

Conference

ConferenceInternational Conference on Information and Communication Technologies in Tourism
Period1/01/12 → …

Keywords

  • Index ratio
  • Robots exclusion protocol
  • Search engine
  • Web content
  • Hotel website

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